IMPACT: Digital Transformation

IMPACT: Digital Transformation

The Technology Association of Oregon (TAO) Impact Series was created to explore three strategic initiatives affecting the technology industry in the Pacific Northwest: talent & workforce, economic competitiveness and digital transformation & innovation. When delving into each of these topics,  TAO brings together experts, thought leaders, politicians and change agents who share challenges and opportunities to create impact in each area.  Talent & Workforce and Economic Competitiveness were explored earlier this year and the recordings can be accessed here.

Digital Transformation

According to The Enterprisers Project, digital transformation is defined as the integration of digital technology into all areas of a business resulting in fundamental changes to how businesses operate and how they deliver value to customers. The COVID-19 disruption rapidly accelerated many industries' approaches to technology and innovation, transforming how services and goods are delivered and how customers and employees are engaged.

Participants joined TAO and Presenting Sponsor JLL on Thursday, December 2nd for the third and final installment of 2021’s Impact Series as focused on Digital Transformation & Innovation and its impact on our regional economy. Through three differently formatted presentations, experts will share how successful organizations use technology to build businesses with resilience, engagement, and innovation at their core.


Throughout the COVID-19 pandemic greater demands have been placed on healthcare systems to pivot to still-emerging technologies that support patients, providers, insurers and employees.

From facilitating the seamless exchange of patient and other information and data between providers, harnessing the power of data through advanced analytics and transparency, and automating processes like scheduling, logistics, patient records, admissions, human resources and rotation management, and billing.

Eric Turner, Managing  Director of JLL spoke with Gary Daniels, CEO of UnitedHealthcare, about the changes they have made to their 40+ year old business model. And what innovation and digital transformation means, especially for larger, established companies.



Gary Daniels Circle

Gary Daniels
Chief Executive Officer

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Eric Turner
Managing Director


Digital transformation is defined as the integration of digital technology into all areas of a business, fundamentally changing how companies operate and deliver value to customers. But it’s also more than that. It’s a change within the culture of an organization that requires experimentation, failure, and sometimes means walking away from long-standing processes in favor of relatively new practices that are still being defined.

The "why" of your organization's digital transformation might be around improving customer experience, reducing friction, increasing productivity, or elevating profitability. Or, it's an aspirational statement, it might revolve around becoming the absolute best to do business with, utilizing enabling digital technologies that were unavailable years ago.

Our second session was an insider-conversation with experts in digital transformation about what implementation strategies you’ll need to connect your teams’ ideas and needs with the practices and tools to deliver the best business outcomes through technology.



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Matthew Baranauskas
Partner & Creative Director
Supply Design

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Lindsey Dotson
Vice President, Corporate Functions
Sigma Design

Skip Newberry Round 2020

Skip Newberry
President + CEO
Technology Association of Oregon

Angi Williams Round

Angi Williams
Technical Evangelist

Q&A Digital technology is unlocking unprecedented opportunities for growth in the sports industry, offering the potential to draw fans closer through innovative and customized experiences and embedding digital in every aspect of the business - transforming people, processes, and technology.

From data analytics that gives sponsors insight into what types of ads and engagement excites fans to capturing viewership across multiple devices including smartphones and tablets, sports organizations are leveraging innovations that provide exclusive and shareable experiences - amplified by technology.

Our final Q&A includes local sports organizations to find out how they are evolving their innovation to create engaging and customized experiences that strengthen their fan base.



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Matt Stern
Senior Manager, Business Development
Oregon Sports Properties I University of Oregon

Christa Stout Round

Christa Stout
Senior Vice President, Innovation & Technology
Portland Trail Blazers

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Cara Turano
Chief Operating Officer
Technology Association of Oregon

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