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Alida believes in a world where customers are the ultimate source of truth and the best business decisions are those made with customers, not for them. We created Alida TXM (Total Experience Management) to fuse the voice of your customers and employees with the ability to innovate and deliver extraordinary customer, employee, product, and brand experiences. Iconic brands like Twitter, VMware and Toyota choose Alida, formerly Vision Critical, to build stronger brands, happier workplaces, winning product portfolios, and lasting customer relationships.