Working Lunch: Advertising for Advertisers
Don’t save all of the good ideas for your clients. Learn how to market your agency from The Drum’s Agency of the Year, London Advertising.
Michael Moszynski, Founder and CEO of LONDON Advertising, will be talking about what he learnt about building an agency brand from working for the Saatchi Brothers for over 20 years and how he has applied that learning to create one of the UK’s leading advertising agencies.
In short, his approach is driven by the view that unless an agency can build a strong brand for itself, how can it be trusted by clients to do it for themselves?
His inspiration when faced with an issue or an opportunity is to ask himself: What would Saatchi do? And then just do it.