OBI Virtual Lunch & Learn: Is Your Brand Story Due for a Tune Up?
Say the word, “acquisition.” It should take you about a second. That snap of a finger is how much time a person typically grants you to make them care about your innovation. In that time, they will begin to decide whether to continue reading and stay on your website or simply leave.
Your brand story is an evolving confluence of messaging, tone, and excruciating attention to clarity and value. We’re here to help ensure you get it right, showcase the value of your innovation and make people care.
Join “Is Your Brand Story Due for a Tune Up?” to hear from a communications firm rooted in serving venture-backed life science startups in the Pacific Northwest to grow awareness and achieve an acquisition.
In our one-hour presentation, we’ll cover:
• Why the right brand messages are so critical
• How to know it’s time for a refresh
• A mini messaging diagnostic check
• Content building blocks
• How to leverage your new messaging
• Case studies in brand refreshes
• Resources & inspiration
Please note: This program will be recorded.
Speakers:
Eric Schudiske and Crystal Clarity
s2s Public Relations and Communications