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Marketing in Times of Crisis


Marketing can be extremely tricky even during the best of times, but during a crisis it calls for a more well-thought-out approach that will need to be closely monitored and constantly adjusted to respond to a changing landscape of events.

The crisis surrounding COVID-19 has created tremendous upheaval in the world of marketing where budgets are being cut and reallocated, headcount is being reduced, and outsourcing is on the rise – even as fundamental building blocks are expected to remain intact.

Technology Association of Oregon hosted Peter Van Deventer, CEO & Founder of Muddy Gecko for a conversation to reaffirm the foundations of marketing and take a journey through the actions that many of the leading companies in the United States are taking to adjust to this “new normal”.




Peter Van Deventer.png

Peter Van Deventer
CEO & Founder
Muddy Gecko



Muddy Gecko is a marketing services firm offering a complete suite of world-class marketing services on a fractional basis. The company fills in the marketing gaps for companies ranging from VC-backed through to the world’s largest firms, including Micron, Intel, Canon, T Rowe Price, Global Foundries, Walmart & others.

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