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Marketing in Times of Crisis

 

Marketing can be extremely tricky even during the best of times, but during a crisis it calls for a more well-thought-out approach that will need to be closely monitored and constantly adjusted to respond to a changing landscape of events.

The crisis surrounding COVID-19 has created tremendous upheaval in the world of marketing where budgets are being cut and reallocated, headcount is being reduced, and outsourcing is on the rise – even as fundamental building blocks are expected to remain intact.

Technology Association of Oregon hosted Peter Van Deventer, CEO & Founder of Muddy Gecko for a conversation to reaffirm the foundations of marketing and take a journey through the actions that many of the leading companies in the United States are taking to adjust to this “new normal”.
 

FIND THE PRESENTATION HERE

 


FEATURING

Peter Van Deventer.png

Peter Van Deventer
CEO & Founder
Muddy Gecko

 


ABOUT MUDDY GECKO  

Muddy Gecko is a marketing services firm offering a complete suite of world-class marketing services on a fractional basis. The company fills in the marketing gaps for companies ranging from VC-backed through to the world’s largest firms, including Micron, Intel, Canon, T Rowe Price, Global Foundries, Walmart & others.

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