Description
What Matters Most:
- 8+ years of experience
- Experience with Pardot, Salesforce, and similar B2B platforms and marketing tools highly preferred
- Knowledge of SEO, SEM, analytics, email marketing, and B2B marketing required
- Bachelor’s degree required
Your New Role:
The Director of Marketing role is a digital marketing position for a tech-enabled, primarily remote company. As the Director of Marketing for this full-service, national language company, you’ll be responsible for developing B2B marketing strategies based on a deep understanding of digital marketing including paid, owned, and earned media, customer acquisition, and B2B content creation, among others. You’ll oversee the entire B2B funnel from prospect acquisition to engagement and retention across all channels. You’ll successfully drive campaigns from start to finish with a strong orientation toward testing, adapting, and learning. The marketing strategy should be optimized for building the brand, driving lead conversion to purchase or continued nurturing throughout the sales cycle. You’ll create and execute an appropriate segmentation strategy for marketing programs, analyzing program performance, and deploying optimizations across marketing touchpoints. In addition, you’ll be responsible for developing a smart content strategy and increasing targeted traffic to the website through a mix of organic search, email marketing, paid search and social, webinars, content syndication, social media, and referrals.
The Director of Marketing role heads up a team of three and helps to manage relationships with external partners. Ideally, you have the right combo of B2B experience and a background of managing or mentoring a team. You’re someone who isn’t afraid to shake things up and try new ideas. You’ll partner closely with the VP of Sales and CEO to grow the business.
Your New Organization:
Join a privately-held, women-owned business that provides language services to thousands of organizations throughout the country. This company is scaling and launching a new product, thus the need for an experience Director of Marketing to help them dial in their overall B2B marketing strategy. They have been included on the Inc. 5000 list of The Fastest Growing Companies for the past seven years and they are committed to promoting women-owned, veteran-owned, and emerging small businesses whenever possible. Candidates from less represented backgrounds are encouraged to apply. Benefits include paid time off, dental, medical, and vision coverage, profit sharing, and bonus opportunities.
If this job caught your eye, send us your resume! For best consideration, include the job title and website where you saw this posting in your email to marketing@bolywelch.com.