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Digital Strategist

Adpearance
Published
July 27, 2022
Location
2035 NW Front Ave suite 300, Portland, Oregon
Category
Job Type

Description

About Adpearance

Adpearance is a Portland-based, results-driven digital marketing agency that helps businesses to generate the most quality leads possible. We’re well known as the best in automotive and are successfully expanding to more verticals, too.

But that’s what we do. Anyone who is applying deserves to know who we are.

We are the Nerdherd. A group of people who have an innate desire to connect with something bigger than ourselves-- both professionally and personally. Who love to solve problems. Who see the beauty of the mind. Who want to balance work-from-home flexibility with being part of a community. We know we’re a part of something special and want to attract curious minds to make our performance, company, and culture better. The three words our employees most frequently use to describe working at Adpearance: Welcoming. Challenging. Fun.

If that sounds like the kind of company you want to be a part of, there’s good news. We’re hiring for a Digi, and we’re hoping YOU are a great fit.

About You 

You like to work, you’re good at delivering results, and you’ve got the data to prove it. Show us the stats: How you beat performance benchmarks. How you contributed to a successful team. How you won over that impossible client. We’re looking for intrinsically-motivated leaders like you to advance our thinking and make the whole team better.

The Position

The Digital Strategist delivers exceptional digital advertising services that accomplish customer goals that are easily seen and felt by the customer.

Responsibilities

As a Digital Strategist, you’ll be responsible for:

  • Service delivery: You will oversee a defined set of clients and services. You will execute on account improvements, optimizations, and client requested implementations. Your clients consistently hit budget and their marketing dollars are spent effectively to meet client goals through thoughtful account management and optimization. You are always pairing strategic excellence with the best interest of the customer.
  • Client communication: Just as important as executing the highest levels of service execution is client communication. You will translate a deep understanding of the value of our solutions into positive action for customers. You clearly communicate service recommendations that are in alignment with best practices and are contextualizing the strategy behind them. You are a trusted voice for the team and are appropriately representing the Solutions department and the services we provide. You will match the communication cadence and preferences of your clients and will proactively reach out to communicate performance and strategy, regardless of how quiet they may be.
  • Service improvements: OEMs and the Digital Advertising team have established general strategic guidelines—both industry-specific and general. You are expected to follow the basic guidelines while always looking for ways to push your accounts one step further. You will spot trends and communicate opportunities for the technical solutions team, managers and directors to solve.
  • Reporting and client collateral: You will analyze and review automated reports, execute custom and one-off reports, and develop specific account recommendations for your clients. You will also develop client-specific collateral, as needed, to effectively communicate with your clients.
  • Internal organization: You will ensure that the internal systems (FourAds, Salesforce, Clarizen) are accurate and up-to-date for your assigned clients. You are also responsible for monthly billing reconciliation and approval for your clients.
  • Service or industry expertise: Whether it’s being the go-to for service recommendations and industry best practices, or being the expert representative for client meetings, you will be a trusted resource for all Adpearance teams. You are able to provide strategic sales recommendations that are mindful of business goals.
  • Feature adoption: You will be responsible for adopting and implementing beta testing, new tools, and systems from the digital advertising tech team. You’re responsible for communicating the new implementations to your clients and are educating them when desired. You are ensuring that your clients are always up-to-date on the newest features from our advertising platforms and feel confident that we are proactively working emerging opportunities.
  • Internal Team Collaboration: In order to be successful, you will need to navigate and collaborate across the sales team, the technical team, and the management team. This coordination is needed for the overall health and success of the client and team.
  • Travel: Periodic and strategic. Travel is not required or baked into this role, but occasionally we do travel to see our most valued clients.

Job Qualifications

Knowledge, Skills & Abilities:

You are our ideal Digital Strategist if:

  • You are organized and timely. You excel at managing your own workload and can problem solve with other team members trying to manage theirs. Complex projects and fluctuating workloads don’t stress you out; you already know your priorities and what to tackle first-- and if you don’t, you have the confidence to ask.
  • You can turn feedback into solutions. You welcome feedback. You leverage both successes and failures to improve services and strategy.
  • You are a self-starter. You don’t wait for anyone to tell you what to do—you just do it. You present solutions to problems before anyone even realizes the problem existed.
  • You communicate clearly and effectively. You are just as comfortable presenting in-person or via phone as writing an email. You understand people and they understand you.
  • You can adapt your message. Whether you’re talking to a client, a manager, a specialist, or a client success manager, you know how to deliver the right message, at the right time.
  • You have a history of success. You’ve proven you can consistently deliver positive results. When clients are frustrated, you can pair that frustration with solutions in the platforms you know like the back of your hand.
  • You’re a trusted resource. You have that one thing (or multiple things) you’re the go-to for. When people need a solution, they think of you. When your manager, peers, or other teams
  • need input, they can trust you to have a well-researched and thoughtful answer.
  • You have an unrelenting attention to detail. We can count on you to deliver error-free work on a consistent basis. You’re proud of your flawless execution.
  • You get things done. Issues are addressed before they become problems. You’re a team player and are always willing to step up to the plate or provide a helping hand. Your manager can depend on you to speak up and provide feedback or share ideas in a positive and supportive manner.

Education and Experience:

  • Bachelor’s Degree in a related field or equivalent experience is required.
  • At least two years related experience.
  • Current Google Ads Certification in Search is preferred.

Why Adpearance?

  • Competitive salary and health benefits
  • Additional benefits including 401k matching, student loan repayment matching, and a subsidy for commuter, internet or cell phone
  • Generous PTO days, in addition to paid holidays that incorporate two days to honor and celebrate your heritage, culture, or traditions that matter most to you-- just tell us when!
  • We actively work to dismantle bias in our hiring practices, foster cultural inclusivity, and continuously examine policies and practices to ensure equity. We recognize believe that diversity, equity, and inclusion constantly make us better.
  • A fast-paced, team-driven culture that helps you grow your career with learning opportunities, autonomy and ownership, and chances to succeed (or fail-- hey, we’ve all learned through failure).

Diversity, Equity & Inclusion

At Adpearance, we believe your ability to build, think creatively, and solve problems is best accessed when you have the freedom to be yourself. Inclusion is not a nice-to-have; it is a must-have. The bedrock of an inclusive culture is our ability to celebrate and harness the unique perspectives our diversity provides in the building process. While an org structure exists to provide clarity around how ideas get communicated, we are all equal as coworkers, and we are committed to careful and continued introspection around how to best be an equitable, fair, and inclusive workplace that celebrates you for being you.

Equal Opportunity

As an Equal Opportunity Employer, Adpearance is dedicated to providing a diverse and inclusive workplace, which includes unbiased recruiting, hiring, and employment practices. Applicants and employees are treated with respect, and provided opportunities – free of discrimination of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital or parenting status.

Sponsorship

Adpearance is not currently sponsoring work visas for this role. Authorization to work in the U.S. is required to be considered.

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