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Digital Marketing Manager

Riot New Media Group
Published
June 1, 2022
Location
Portland, remote, OR
Category
Job Type

Description

The Digital Marketing Manager shall manage the development and execution of direct-to-audience, direct-to-consumer, and direct-to-advertiser marketing strategies for Riot New Media Group properties that include Book Riot and Tailored Book Recommendations. This role will manage the organization’s activities to achieve audience and revenue growth goals set in collaboration with senior management.

A successful candidate will come to the role with a track record of synthesizing marketing strategies and experiments into actionable plans that harness project management and operations teams. They will have experience allocating a budget and advising senior management on the best use of the budget. They will be goal oriented.

Duties:

*Collaborate with editorial, editorial operations, and sales teams on strategy development and goals

*Execute plans to achieve direct-to-audience, direct-to-consumer, and direct-to-advertiser goals

*Manage and generate demand through marketing activities that include paid, email, content, SEO, house, and social media

*Cross-functional collaboration on short-form video content

*Participate in cross-functional teams and synthesize each teams’ goals into actionable marketing plans. This includes:
--Manage the growth of email and podcast channels that facilitate the growth targets of the direct advertising team
--Manage subscription channels that facilitate the growth targets of the direct to audience team
--Stay up-to-date on all industry best practices and updates to platforms and adjust marketing strategies as needed.
--Monitor and analyze analytics and consumer insights across all products and adjust plans by consumer segments
--Proactively build brand awareness for both Book Riot and Tailored Book Recommendations

Employees must demonstrate the company’s values as stated in our mission statement, and contribute to the company in a collaborative and open-minded manner.

Candidates must also have the ability to give and receive candid feedback, practice flexibility and adaptability as company processes evolve, and exhibit resourcefulness and problem-solving skills.

Employees must demonstrate a commitment to learning, amplifying, and investing in our core values of social justice, feminism, & inclusivity

Qualifications:

*High school degree or equivalent
*Knowledge of general business productivity tools
*Track record of growing key metrics
*Experience with content marketing channels including referral, SEO, social media, CPC, email, and house
*Experience with Google Optimize, Google Search Console, Google Ad Manager, and Google Tag Manager
*Familiarity with SEO traffic generation tactics
*COVID-19 vaccine

We are an open-book management organization and require experience or willingness to:

*Work in a collaborative, cross-departmental setting
*Report on (and help establish) KPIs
*Ask questions and ask for help when needed
*Take ownership of your role in the success of the organization

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