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Demand Generation Manager

NAVEX Global
Published
September 2, 2021
Location
Anywhere, United States of America
Category
Job Type

Description

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

Position Summary:
NAVEX Global is on a mission to become the leader in Environmental, Social and Corporate Governance (ESG) software solutions. We create and sell products that allow organizations to understand ESG risks and opportunities, setting the stage to tackle challenges around climate change, diversity & inclusion, human rights and more.

As our Demand Generation Manager, you will join our fast-paced team responsible for marketing ESG software solutions to existing NAVEX Global customers and new audiences. You will oversee the creation of the demand generation strategy for our new ESG product line. You are skilled in all demand generation disciplines, including integrated campaign planning and execution, response-oriented copy, email design, calls to action, lead nurturing, lead scoring, landing page design, A/B testing, attribution and response optimization.

Your expertise and effectiveness in this role will directly influence our revenue achievement and ensure great customer experience. You will help expand the use of ESG tools and opportunities for corporate social innovation.

You are passionate about working in the ever-evolving ESG space and using your analytical skills to drive growth and impact. You see software as an essential tool for reaching the UN Sustainable Development Goals and are eager to join a team promoting a more just world.

We Offer You:
- An innovative organization that is secure, growing and thriving with a reputation that we are proud to say is absolutely second to none
- A workplace experience that is inclusive and based on our determination to retain you each day as well as enables you to learn, grow and develop your career, and people dedicated to your success at every level
- Competitive pay with benefits that matter, including the time and flexibility to balance the multiple roles you play in life

What You Will Do:
- Define, plan and deliver innovative, results-driven campaigns that use optimal, modern marketing concepts and tools
- Own and define KPIs that are meaningful, measurable and meet quarterly demand generation goals
- Work cross-functionally with other teams to help guide the portfolio of marketing programs, including website, content marketing, database marketing, email nurturing, paid advertising, content syndication, SEO, social media, blog posts, events and webinars
- Measure, track and report at a campaign and tactic level, providing analysis, insights and recommendations for future campaigns programs
- Drive alignment between global sales and marketing teams to ensure the latest content and messaging is being used and adapted
- Identify new optimization tests, growth opportunities and areas for additional investment in time and money
- Stay on top of industry trends and ESG best practices and frameworks such as SASB, UN SDGS, CDP, etc. to support customer growth

What You Will Need:
- Bachelor’s degree in Marketing or other related field
- 3+ years’ experience creating and executing global demand generation campaigns, including email and database marketing, search marketing and online advertising
- Proficiency with Salesforce.com and strong understanding of other marketing technologies, including Marketing Automation tools (Marketo, Eloqua)
- Strong quantitative and analytical skills with an interest in translating data into actionable change
- Excellent track record for constantly optimizing various programs and testing new ways of execution
- Effective organizational skills with the ability to prioritize and maintain good judgment in a fast-paced environment
- Excellent written and verbal communication skills with the ability to see the big picture view of our marketing strategy
- Familiarity with the ESG space is a plus

NAVEX Global is an equal opportunity employer, including disability/vets.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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