Words From Skip: Update on Industry Promotion Initiatives (there's a lot going on!)
Thursday, December 13, 2012
This blog post is the first in a series providing updates on
three strategic areas of focus for TAO: 1) Industry Promotion, 2) Advocacy, and
3) Education. This week’s blog covers Industry Promotion, and there’s a
lot going on.
If you haven’t noticed, Oregon’s technology industry is
getting a lot of recognition in other markets, and this week was no
Significance of Nike+ Accelerator
On Monday, Nike announced it was partnering with TechStars
to launch a Nike+ Accelerator, and this new was picked up by major media around
the country. According to people associated with the initiative, the
Accelerator will select 10 companies ”aiming to use Nike+ technology to
create products and services that will inspire athletes across a broad
range of activity and health goals including training, coaching, gaming, data
visualization and quantified self.”
Rick Turoczy did a great post
on Silicon Florist earlier this week outlining the ways in which the Nike+
Accelerator will strengthen an expanding and increasingly well-supported
startup ecosystem here in Portland. Of course, one of the observations is
that the arrival of TechStars in Portland helps to underscore what a lot
Portlander’s already know—there’s a critical mass of exciting startups here
making great things happen.
Portland’s Tech and Creative Communities Get Some Love
On Wednesday, GeekWire
in Seattle did a feature
on Jeff Faulkner, former Creative Director of Microsoft Xbox and current
Creative Director of a new top secret project, also at Microsoft. Jeff
spoke last night at a sold-out event that the Technology Association
of Oregon put on in collaboration with Designspeaks. In Geekwire’s
Geek-of-the-Week feature, Jeff talked about the fact that Portland is a global
center for design-meets-tech innovation and a deep source of creative
talent. Many thanks to Edelman’s
Portland office for its help in placing this story.
TAO Technology Company PR Initiative
Speaking of Edelman,
we are partnering with them on a PR initiative that is kicking off in earnest
after the first of the year to promote local software companies on
Techlandia.org and other channels as appropriate. This initiative is
designed to enhance rather than replace your existing PR efforts. Urban
Airship, Elemental, Iovation, eSoftware Solutions are just some of the
companies who have already signed on to participate. If you are
interested in participating, please contact me at firstname.lastname@example.org.
Xconomy Contemplating Opening News Bureau in Portland
Xconomy, which is based
out of Boston, is considering opening up a news bureau here in Portland to
cover emerging companies, health tech, energy, and the life sciences
cluster. Xconomy is growing rapidly, and they have impressive reach in
major markets around the country that are important to the local technology
community. I have been talking with a number of technology companies and
PR agencies around town about this opportunity, and the response has been
uniformly positive. If you would like to share your thoughts or learn
about ways you or your company might support Xconomy’s expansion, please feel
free to drop me a line at email@example.com.
Oregon Booth at GSM Mobile World Congress
TAO is working with Business Oregon to outfit an "Oregon
Booth” at GSM Mobile World Congress in Barcelona at the end of February.
Oregon companies attending the conference will be able to distribute print
collateral and display promotional media on monitors that will be provided at
the booth. If you are planning to attend the conference, and you
are interested in using the booth, please contact Tom DiCorcia at Business
A lot of work has been going on with Portland 100 over the
past six months. The Board and the Portland Development Commission have
been coordinating meetings between participating companies and their mentors,
and nearly each participating company has completed a comprehensive
self-assessment. There will be a brown bag get-together with the full
slate of companies in the first half of Q1 and the Portland 100 coalition is
working on putting together some high-visibility opportunities to promote the
local tech community in markets outside of Oregon. Stay tuned for some
announcements in the near future.
We Need Your Input!
Promotion is just one of TAO’s strategic areas of focus
where there is a lot going on. We also have a lot in store for 2013 in
regard to advocacy and our programs and events. To make sure that TAO’s
strategic initiatives for 2013 align with the priorities of our member
companies, we are asking for your input through this brief survey: http://conversation.fuseinsight.com/topic/start/TAO_2012membership_kX/intro.
Check Out TAO Events Calendar
Speaking of programs and events, if you have not checked out
the TAO Events
Calendar in a while, you should. We have a lot our events up there
for 2013, and some more will be added in the near future. If you are
interested in buying tables or sponsoring components of the Oregon Technology
Awards, the Golf Tournament, or Party-in-the-Pinot, please contact a member of
TAO staff because those opportunities are already disappearing.
Next week: Advocacy Update.