Does the Buyer's Journey Fit in Today's Customer-Led Environment?

Event Details

Apr 19, 2016
5:30 pm to 7:30 pm
Urban Airship
1417 NW Everett Street
Suite 300
Portland, OR 97209

$25 TAO Members$45 Non members


Venue Sponsor

With each new tool and prospect, the B2B marketing landscape shifts.  Alongside these changes, the use cases of pre-defined templates and processes for understanding our audience move minute-to-minute.  Marketers need to react more quickly to the needs of their customers and advocates and such real-time engagement has a multiplier effect on our lead funnels.

Join the TAO Marketing Community as we explore the shift from leading, to being customer-led, including:

  • Are the days of a pre-defined buyer's journey becoming a thing of the past?
  • How can we all be good listeners and good marketers?
  • Is there a multiplier effect when we measure the impact of advocacy on the lead funnel?

The hand-selected panel by our TAO Marketing Committee will host a group of Oregon's tech marketing leaders to share their stories and advice.  All attendees are encouraged to join the conversation, share experiences, and get answers to burning questions.


Bill Schneider

Senior Director of Product Marketing

Urban Airship

Bill Schneider is Senior Director of Product Marketing at Urban Airship and helps educate brand leaders on how to use Urban Airship to engage and grow their mobile audience.  Over the course of his more than 15-year career, Bill has been focused on delivering products that help the digital marketer effectively communicate with their customers.  Prior to Urban Airship, Bill held executive positions with Aisle7 and leadership positions with Webtrends and Waggener Edstrom.

Pinky Gonzales

Director of Marketing


Pinky Gonzales has a storied career in marketing, technology and education.  As a high school dropout, he pursued a career in the music industry at the turn of the millennium.  After cutting his teeth with independent artist management and event booking, he went on to found Artist Media Group, a company that designed and maanged websites, digital communities, eCommerce portals and social media strategies for the likes of Beyonce, Taylor Swift, Kanye West, Kelly Clarkson, Keith Urban, Rascal Flatts, and many more.  When the company was acquired by Ticketmaster in 2007, he jointed Belmont University as an adjunct professor, became a cofounder of Nashville, TN's first startup accelerator, and has been an active angel investor, advisor, and supporter of companies coast-to-coast.  Today, he serves as the Director of Marketing at Digimarc, a NASDAQ listed company best know for its work in the field of digital steganography.  Their most recent innovation, invisible barcodes for print, packaging and sound, is currently being deployed by the world's largest retailers, consumer products manufacturers and broadcast media service providers.

Julie Zisman

Head of Marketing

Little Bird

Julie is a seasoned marketer with an 18-year track record of success at Showpad, Tealeaf and Kontagent (now Upsight).  She specializes in Lead Acquisition, Management, Product Marketing, and Media Relations.

Janet Johnson

Consulting CMO

O'Johnson Partners

Janet has always been a marketer for technologists and a technologist for marketers.  Marketing automation and inbound marketing are in her DNA, coupled with deep experience in branding, go-to-market, campaign strategies and lead generation programs.

Janet has spent most of her career in B2B technology companies, running global marketing teams for cloud automation, education technology (edtech) and technology (SaaS, enterprise software) businesses.  As a consultant, she has worked with national and regional B2C and B2B organizations like Redbox, Sur la Table, the US Tennis Association, Puppet Labs and Urban Airship.  She most recently served as the CMO of Mambo Media, a leader in marketing automation and digital marketing.  She regularly teaches digital practices at PSU's CEPE.


Ashley Hall

Partner Marketing Manager


Ashley Hall is a pure Oregon native.  Born and raised in iovation's home state, she attended the University of Portland, where she earned a degree in Marketing Management and Entrepreneurship, and has been delivering stellar results for technology companies for nearly a decade.  Her expertise spans all things marco, sales enablement, and demand generation, and golf!  Whether she's driving partner programs at the office or driving for distance on the golf course, expectional performance is par for the course.