Data and Analytics Strategy: What does it mean to you?

Event Details

Oct 17, 2019
4:30 pm to 6:30 pm
851 SW 6th Avenue
Portland, OR 97204

TAO Member: $5

Non-Member: $10


Venue Sponsor


Join this Technology Association of Oregon meetup hosted by Smarsh on Thursday, October 17th from 4:30 pm - 6:30 pm to network with like-minded individuals who are passionate about analytic strategy, data management, data governance and rolling out analytic programs at our companies. Learn about the processes and best practices of other data and analytics strategy leaders in the local tech industry.



David Alles

Drew Smith, MBA


David Alles | VP, Product & Operations | International Institute for Analytics


Drew Smith |Executive Director | International Institute for Analytics


The journey to becoming a true analytical competitor is extremely challenging and few companies have successfully completed the transition.  David Alles and Drew Smith from the International Institute for Analytics (IIA) will discuss market trends, common challenges, and best practices for operationalizing analytics, building analytics maturity and driving the cultural shift required for analytics to have a significant organizational impact.  David and Drew will draw upon IIA's proprietary assessment data, real world examples, and lessons learn from IIA's experience working with over 300 organizations. 


Leanne Shapro | Manager, Business Analytics | Smarsh

Leanne is passionate about using statistical analysis to determine business impact and recommendations, as well as a creative problem-solving tool. She continually reads research and study analysis, customer experience and organizational development.

Leanne has a Bachelor's Degree focused on Industrial and Organizational Psychology, research and statistics. She enjoys working with data, improving processes and finding unique ways to look at and solve new problems and challenges. Through these experiences, she has learned to work in many different team dynamics in which she has been able to meet tight deadlines, be flexible, and perform advanced computer oriented tasks.

Leanne has worked with multiple data sources, analytics tools, shared drives and documents. She has taken advanced statistical courses focused on Excel, SPSS, R and Power BI. She has experience in drafting, editing and preparing reports and presentations, visualizing data, working on multiple projects and tasks at a time, attention to detail, and advanced knowledge and experience with Microsoft applications including Power BI, Excel, Word, PowerPoint, SharePoint, InfoPath, and Outlook. Many of these projects have given her the ability to work quickly, resourcefully and to follow through with tasks while maintaining the accuracy of her work.


Are you a data manager:

  • Driving change through analytics?
  • Leading the charge with data governance?
  • Making decisions for how analytics is used at your company?
  • The go-to person for all things data?
  • Tasked with developing analytics capabilities?


ABOUT Smarsh
Smarsh helps organizations get ahead - and stay ahead - of the risk within their electronic communications. We're headquartered in beautiful Portland, Oregon, and have offices worldwide.

Smarsh was founded in Brooklyn, New York. Founder, Stephen Marsh, believed that the financial industry needed a better way to archive, store, and monitor its data in order to comply with increasingly tight regulations. In 2004, Smarsh relocated its corporate headquarters to Portland, Oregon. Smarsh has expanded its solution using the same technology to meet the needs of clients across a wide range of industries.